Don't Choose Extinction

Campaign Toolkit

Project Overview

This was an enjoyable project to work on at Thunderfoot, collaborating with the United Nations Development Programme (UNDP) to create a resources center for the campaign #Dontchooseextinction. The campaign, with the voice of Frank (Jack Black), focuses on addressing climate change, combating inequality, and saving humanity. The toolkit is a series of resources designed to promote the campaign across various media channels.

In this project, I had the responsibility of leading a team of three developers - one frontend developer, one backend developer, and a project manager. Together, we worked on bringing the campaign's message to life and creating an impactful platform for raising awareness about these crucial issues.

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UNDP research released as part of the campaign shows that the world spends $423 billion annually just to subsidize fossil fuels, enough to cover a COVID-19 vaccination for every person in the world, or three times the annual amount needed to eradicate global extreme poverty.

Mobile Assets