Don't Choose Extinction
Campaign Toolkit
Project Overview
This was an enjoyable project to work on at Terra, collaborating with the United Nations Development Programme (UNDP) to create a resources center for the campaign #Dontchooseextinction. The campaign, with the voice of Frank (Jack Black), focuses on addressing climate change, combating inequality, and saving humanity. The toolkit is a series of resources designed to promote the campaign across various media channels.
In this project, I had the responsibility of leading a team of three developers - one frontend developer, one backend developer, and a project manager. Together, we worked on bringing the campaign's message to life and creating an impactful platform for raising awareness about these crucial issues.
UNDP research released as part of the campaign shows that the world spends $423 billion annually just to subsidize fossil fuels, enough to cover a COVID-19 vaccination for every person in the world, or three times the annual amount needed to eradicate global extreme poverty.
Frankie meeting Humans
Franke's Speech